The Hochschule für Musik und Theater is a historic institution of Hamburg’s cultural landscape and one of the very few public-funded art schools in Germany.
To compete for students from all over the world, the university needs a new Corporate Design to demonstrate its distinctive approach. The challenge for the design strategy: the whole institution needs to represent the diversity oF departments and each department needs a logo to express its cultural identity.
"HARMONY THROUGHOUT POLARITY."
The combination of colors represent community and the overcoming of social differences.