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visual_identity_was

Scene: Chef (2014)

Client: WAS Germany
Agency: Nordpol+

Partners: Felipe Alcântara, Hannah Reid,

Ingmar Bartels, Jaqueline Faseth, 

Ottilie Lindemann & Tim Schulz
& Tim Schierwater

WAS is a hidden champion: the company imports and exports gastro
equipment in high quantities. Facing the challenges of digitalization,
the company needs to redefine itself as a brand to stick out from
its competitors. And differentiate not through offering the
cheapest price but the perceived quality of a German-based company.

history_was.jpg
was_steps_logo.gif
 
Spot WAS.jpg
iMac-Pro-WAS.jpg
WAS Flag Mockup.jpg